Our Partners in Gaming
Trusted by top video game developers and publishers worldwide, we’ve recruited the right players for research and playtesting across some of the biggest names in the industry.
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Gamers Are Easy to Find. The Right Ones Are Not.
Recruitment shaped around your research
The experience your study needs:
• A regular co-op player, a lapsed franchise fan and someone discovering a genre bring different perspectives. We work with you to define the gaming experience, behaviours and motivations that matter to your study.
Online and in-person research:
• We recruit players across the UK, USA and Canada for playtests, game user research, interviews, focus groups, diary studies and longer-term research, with particular experience in PC and console audiences.
Support through to fieldwork:
• We agree the participant management and fieldwork support your team needs before recruitment begins.
Confidence In Your Participants
Relevant experience
Players whose gaming experience matches the requirements of your brief.
Suitable for your research
Participants assessed for the discussion, equipment and commitment your study involves.
Clear recruitment updates
A clear view of progress, recruitment challenges and decisions needed.
Ready for your fieldwork
Selected participants who understand when, where and how to take part.
How We Recruit Suitable Players
Specialist sourcing
Our team plays games and understands the differences between genres, platforms and player audiences. We use that knowledge to interpret your brief and choose appropriate sourcing routes, drawing on our player community and targeted outreach.
Human validation
We speak directly with shortlisted players through recorded video responses or live conversations. We explore their gaming experience, check consistency with their application and assess their suitability for the research, with supporting evidence where appropriate.
Accountable delivery
You have a named contact responsible for recruitment. We keep you informed, raise feasibility concerns early and manage the agreed participant arrangements through to fieldwork.
Experience you can assess
Our recruitment experience spans specialist player audiences, remote research and in-person playtesting across the UK, USA and Canada.
95 +
% Turn up, on time. Sessions run with the seats you booked.
9 +
Studies a year with an average active client. They keep booking.
600+
Studies delivered for studios and publishers.
From your first conversation to fieldwork
You don’t need a finished specification to start a recruitment conversation.
1
Discuss the audience:
Tell us who you need, where and when.
Tell us who you need, where and when.
3
Review the shortlist:
Review the proposed participants using the information agreed for your study.
Review the proposed participants using the information agreed for your study.
2
Agree the recruitment plan:
We confirm feasibility, responsibilities, costs and timings.
We confirm feasibility, responsibilities, costs and timings.
4
Prepare for fieldwork:
We coordinate the agreed participant arrangements and confirmations.
We coordinate the agreed participant arrangements and confirmations.
What research teams say
Clients’ experiences of our participant quality, communication and project support.
I’ve had the pleasure of working with Scott and Gromotion on several game user research projects over the past year, often with very specific and challenging recruitment criteria. Scott and his team consistently find high-quality, well-matched participants, and their knowledge of games and different player audiences really shows.
Gromotion is reliable, responsive and flexible, even when timelines are tight or requirements change along the way. The team have become trusted partners in our research, and they’re always a pleasure to work with :)
I’d happily recommend him to anyone looking for specialist games research recruitment!
Anna Ström
Games User Research Coordinator at Paradox Interactive
I've gushed over Gromotion before but I wanted to give them another shout-out - After running a recent playtest, they again found THE BEST players for our study, with an incredible level of communication and level of detail.
Why is the level of detail important? Simple. We always need players within a specific category and they go well above and beyond this, by providing us with phenomenal participants. I never have to worry about who we will get.
So, once again, thank you so much!
Gareth Griffiths
Lead Games User Researcher, People Can Fly
Thank you for all your work organising the playtesters this week.
All playtesters were polite and friendly - and arrived early.
Everyone was absolutely brilliant!
Ella Walsh
Senior Games User Researcher, Deep Silver Dambuster Studios
GREAT TO HEAR FROM THE TEAM THAT THE RESEARCH WENT WELL AND THAT OUR CLIENTS ARE VERY PLEASED! THE TEAM REMARKED HOW GREAT THE STANDARD OF RECRUITMENT WAS - AS WAS YOUR DILIGENCE AND SUPPORT IN MANAGING DROPOUTS AND SCHEDULING SPARES. SO A BIG THANK YOU FOR ALL YOUR EFFORTS!
