How We Work
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Great Gamers Guaranteed
When it comes to video game research and playtesting, getting the right players is everything. If you’ve ever struggled with participants who don’t match your criteria, unreliable turnouts, or a black-box recruitment process, we get it. Gromotion was built to solve these exact problems—by gamers, for game research.
Here’s how we make sure you get exactly the participants you need, with full transparency at every step.
Project Setup
We start with a deep dive into your research objectives.
We don’t just take a brief—we ask the right questions to ensure your criteria are realistic and achievable.
Our team of gaming experts works with you to fine-tune specifications like:
• Player demographics (age, gender, region, etc.)
• Gaming preferences (genre, platforms, playtime, skill level)
• Behavioral traits (communication skills, engagement level)
• Technical requirements (hardware/software ownership, online connectivity)
Before we begin recruiting, we make sure we’re on the same page—so you don’t waste time on misaligned participants.
Participant Recruitment
We don't just recruit gamers—we precisely target the right players from global gaming markets.
By combining our trusted, pre-validated gamer database with the power of targeted social media ads, we ensure that your research reaches the ideal participants.
How we guarantee quality:
• Custom targeting – We reach gamers where they truly engage, across key platforms.
• Real gaming behaviour – Our vetting process goes beyond surveys, ensuring participants truly match your needs.
• Gaming expertise – Our team can spot true gamers and weed out fakes in applicant data.
We only bring in qualified participants, saving you time and ensuring the best fit for your study.
Player Validation
This is where we go beyond traditional recruiters...
Every shortlisted participant goes through a rigorous validation process to ensure they are:
• Authentic players – We verify gaming history, activity levels, and platform usage.
• Engaged & articulate – We use video validations to confirm that participants are not just ticking boxes but are actually communicative, engaged, and reliable.
• Committed to attending – We check availability and re-confirm interest to prevent dropouts.
This step ensures that when you meet your participants, they aren’t just the right demographic—they’re the right fit for your research.
Fieldwork Support
Recruitment isn’t just about finding participants—it’s about getting them to show up!
We manage the logistics to ensure your sessions run smoothly with a full complement of players.
How we ensure participant reliability:
• Automated reminders & check-ins – We actively manage participants, so you don’t have to.
• Pre-fieldwork briefings – We prep players so they arrive on time and ready to engage.
• On-call support – Our team stays responsive during fieldwork, handling any last-minute issues to keep your research on track.
You get peace of mind knowing your sessions won’t be derailed by flaky participants.
Regular Comms Throughout
No more waiting in the dark. From start to finish, we keep you fully informed on recruitment progress.
You’ll receive:
• Regular status updates – Know exactly how recruitment is progressing.
• Player profiles in advance – See who you’re getting before your research begins.
• Ongoing support – If challenges arise, we adjust in real-time to keep things on track.
With Gromotion, you always know where your project stands—no last-minute surprises.
The Final Result
A lineup of engaged, qualified players who genuinely fit the research needs—not just warm bodies.
Let us handle recruitment, so you can focus on insightful, high-quality research and playtesting.
Ready for a Recruitment Partner That Actually Delivers?
We take the stress out of finding and managing the right players, so you can focus on running great research.
• Let's talk. Have more questions? We'd be happy to chat. Or tell us what you need, and we'll handle the rest.
• Get a quote. We’ll provide transparent pricing for your specific requirements.
Game on? Let’s make your next study the smoothest one yet.
WHAT THEY SAY
WHAT OUR VIDEO GAME CLIENTS SAY ABOUT US
I've gushed over Gromotion before but I wanted to give them another shout-out - After running a recent playtest, they again found THE BEST players for our study, with an incredible level of communication and level of detail.
Why is the level of detail important? Simple. We always need players within a specific category and they go well above and beyond this, by providing us with phenomenal participants. I never have to worry about who we will get.
So, once again, thank you so much!
Gareth Griffiths
Lead Games User Researcher, People Can Fly
Thank you for all your work organising the playtesters this week.
All playtesters were polite and friendly - and arrived early.
Everyone was absolutely brilliant!
Ella Walsh
Senior Games User Researcher, Deep Silver Dambuster Studios
GREAT TO HEAR FROM THE TEAM THAT THE RESEARCH WENT WELL AND THAT OUR CLIENTS ARE VERY PLEASED! THE TEAM REMARKED HOW GREAT THE STANDARD OF RECRUITMENT WAS - AS WAS YOUR DILIGENCE AND SUPPORT IN MANAGING DROPOUTS AND SCHEDULING SPARES. SO A BIG THANK YOU FOR ALL YOUR EFFORTS!